Samsung Working On New ‘Flash’ Line Of Windows Notebooks

In short: Samsung is working on a new series of Windows laptops that it intends to advertise as the “Notebook Flash,” as suggested by a new trademark application reviewed by AndroidHeadlines. The price range of the upcoming product family remains uncertain but Samsung’s established product practices and IP activity patterns are indicative of higher-end devices that may launch as early as the first quarter of 2019. The company is understood to be planning to bring the upcoming notebook models to Europe and may end up opting for an even wider availability.

Background: The Samsung Notebook Flash line may be a follow-up to the Notebook 3 and Notebook 5 models introduced by the South Korean tech giant in April. Both of those laptops utilized seventh- and eighth-generation Intel chips — depending on the configuration — and DDR4 RAM, as well as an HDD-SSD storage combo and screens with resolutions up to 1,920 by 1,080 pixels (FHD). While the Notebook Flash series could still end up being a mid-range or an entry-level affair, Samsung traditionally steered clear of those laptop price ranges due to the thin profit margins associated with them. For much the same reasons, the company doesn’t have a large selection of non-premium Chromebooks despite being a consistent supporter of the Chrome OS ecosystem. The chances of the Notebook Flash line being announced before the end of the year are slim because Samsung likely won’t be able to secure the trademark on that particular moniker until at least January.

Impact: Between the newly sighted Notebook Flash range and the upcoming Hopper Chromebook AndroidHeadlines discovered earlier this week, Samsung appears to be planning a continuation of its portable computing push in the near future. While it remains to be seen whether the company ends up offering the new laptops on a global level, it appears its notebook ambitions are still strong and remain an integral part of its consumer electronics plans.

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